Growth isn't luck.Let's engineer yours
Helping early-stage startups & apps grow with low-cost, scalable
strategies - built for lasting traction and cultural relevance.
From growth strategy to UGC, content, community and IRL.
I led growth at Pinned, grew BeReal, advised several other apps,
and scaled my own brand to 100K followers and 100M+ views.
One strategy, every channel.
Growth strategy
The plan everything else runs on. Who you're for, your message, which channels to focus on, what to test, what to stop and how we measure it. And product advice, based on what the channels show us about your users.
UGC programs
Sourcing and vetting creators, testing video concepts myself, briefing creators on weekly concepts, reviewing drafts, and scaling what works.
Community & IRL
Events and community that give the brand a personality. Format, logistics, promotion, running the room, and the follow-up that turns attendees into users.
Owned social
Your channels run properly. Strategy, filming, editing, posting and community management. Me on camera, founder-led, or formats built around the brand itself, whatever fits.
Paid amplification
I direct the creative and oversee performance, so what wins organically is what we put money behind.
Best fit: startup and app founders at early traction who want growth to compound.
Results
user growth in five months
views generated for consumer apps
followers on brand accounts I've grown
per 1,000 views on organic UGC. 2-9x below paid ads.
My $1.70 includes making the videos. Ad CPMs don't.
UGC videos posted across the creator programs I've run
*Paid ads: median CPMs across 5,900+ brands, Aug 2025 - Jul 2026. Source: Triple Whale
Pick your format.
From $150
Answers or a full growth plan, without a monthly commitment.
Starter
One problem, answered thoroughly. Content, UGC, strategy - bring the thing that's stuck.
Deep dive
The full picture: where your growth stands, what to cut, what to double down on. You leave with a plan you can run the same week.
Go-to-Market Sprint
For founders without a clear growth direction yet. Audience, message, channels and a 90-day roadmap, tested before anything goes live.
Calls: secure payment at booking. Calendar invite and call link land straight in your inbox - notes available on request after the call.
From $2,000/month
A monthly retainer for ongoing growth support, from advice to running it for you.
Advisory
Weekly calls and async feedback in between. You run it, I guide you.
Growth Lead
I set the strategy and run one channel for you, whether that's UGC, community & IRL or owned social.
Head of Growth
Only one more spot availableI take over your entire growth, from strategy to execution.
These are starting points - every retainer gets tailored to what you need.
Short answers.
What kind of startups do you work with?
Early-stage startups and apps, mostly consumer, from pre-launch to early traction.
Who have you worked with?
BeReal, Pinned, heyroom, Vybe and Retro, among others.
Do I need to prepare anything?
Nothing extra - four short questions at booking help me tailor the call to you.
What if we're pre-launch?
Even better. The cheapest time to fix a growth strategy is before you ship it.
Do I get notes?
On request - a written summary with your next steps, sent after the call.
Need to reschedule?
Use the link in your confirmation email, up to 12 hours before the call.
Do you work with startups longer-term?
Yes - that's what the retainers are for. Send an enquiry above, or start with a call.
Are creator fees and ad spend included?
No - creator fees, event budgets and ad spend are separate.